{"id":3533,"date":"2013-12-20T11:19:00","date_gmt":"2013-12-20T03:19:00","guid":{"rendered":"http:\/\/www.i3c.org.cn\/blog\/?p=3533"},"modified":"2015-07-21T17:18:23","modified_gmt":"2015-07-21T09:18:23","slug":"%e4%bc%97%e7%ad%b9%e6%96%b0%e9%97%bb%ef%bc%9a%e7%bd%91%e7%bb%9c%e6%97%b6%e4%bb%a3%e6%96%b0%e9%97%bb%e4%b8%9a%e7%9a%84%e5%88%9b%e6%96%b0%e5%8f%8a%e5%90%af%e7%a4%ba","status":"publish","type":"post","link":"http:\/\/www.anyishequ.cn\/?p=3533","title":{"rendered":"\u4f17\u7b79\u65b0\u95fb\uff1a\u7f51\u7edc\u65f6\u4ee3\u65b0\u95fb\u4e1a\u7684\u521b\u65b0\u53ca\u542f\u793a"},"content":{"rendered":"

<\/h4>\n

\u5f20\u5efa\u4e2d\u300a \u5149\u660e\u65e5\u62a5 \u300b\uff08 2013\u5e7411\u670809\u65e5   06 \u7248\uff09 <\/p>\n

<\/p>\n

\u4f17\u7b79\u7f51\u7ad9Kickstarter\u4e3b\u9875\u4e0a\u7684\u4e00\u4e2a\u7535\u5f71\u62cd\u6444\u9879\u76ee\u3002 <\/p>\n

    \u5728\u8fc7\u53bb\u7684\u5341\u591a\u5e74\uff0c\u62a5\u7eb8\u7684\u9500\u91cf\u4e00\u76f4\u5728\u4e0b\u6ed1\u30022011\u5e74\uff0c\u7f8e\u56fd\u6709151\u5bb6\u65e5\u62a5\u5173\u95ed\uff0c\u8fd9\u4e00\u6570\u5b57\u8d85\u8fc7\u4e86\u7f8e\u56fd\u65e5\u62a5\u51fa\u7248\u603b\u6570\u768410%\u3002\u9762\u5bf9\u5982\u6b64\u4e25\u5cfb\u7684\u5f62\u52bf\uff0c\u4e0d\u7ba1\u662f\u7f8e\u56fd\uff0c\u8fd8\u662f\u5168\u7403\u8303\u56f4\u5185\u5176\u4ed6\u56fd\u5bb6\u7684\u65b0\u95fb\u5a92\u4f53\uff0c\u90fd\u9762\u4e34\u7740\u53d1\u5c55\u6a21\u5f0f\u7684\u521b\u65b0\u3002\u5728\u8fd9\u6837\u7684\u80cc\u666f\u4e0b\uff0c\u4e00\u4e9b\u65b0\u7684\u65b0\u95fb\u8fd0\u4f5c\u6a21\u5f0f\u88ab\u9010\u6e10\u5f00\u53d1\u51fa\u6765\uff0c\u201c\u4f17\u7b79\u65b0\u95fb\u201d\uff08crowdfunding journalism\uff09\u5c31\u662f\u5176\u4e2d\u7684\u4e00\u4e2a\u3002 <\/p>\n

\u4f17\u7b79\u4e1a\u6b63\u5728\u5168\u7403\u84ec\u52c3\u53d1\u5c55<\/strong> <\/p>\n

    \u4f17\u7b79\u7684\u6982\u5ff5\u6e90\u81ea\u4f17\u5305\uff08crowdsourcing\uff09\uff0c\u8457\u540d\u4e92\u8054\u7f51\u6742\u5fd7\u300a\u8fde\u7ebf\u300b\u4e3b\u7f16\u6770\u592b\u00b7\u8c6a(Jeff Howe)\u5728\u300a\u4f17\u5305\u300b\u4e00\u4e66\u4e2d\u533a\u5206\u4e86\u56db\u79cd\u57fa\u672c\u7684\u4f17\u5305\u5e94\u7528\u7c7b\u578b\uff0c\u5373\u96c6\u4f53\u667a\u6167\u3001\u96c6\u4f53\u521b\u9020\u3001\u96c6\u4f53\u6295\u7968\u548c\u4f17\u7b79\u3002\u6240\u8c13\u4f17\u7b79\uff0c\u5c31\u662f\u9762\u5411\u5927\u4f17\u96c6\u8d44\uff0c\u201c\u96c6\u8d44\u5f00\u53d1\u7684\u662f\u5927\u4f17\u7684\u94b1\u5305\uff0c\u8ba9\u4eba\u6570\u4f17\u591a\u7684\u7fa4\u4f53\u4ee3\u66ff\u94f6\u884c\u548c\u5176\u4ed6\u673a\u6784\u6210\u4e3a\u8d44\u91d1\u7684\u6765\u6e90\uff0c\u5176\u5b9e\u4e5f\u5c31\u662f\u5bf9\u8d44\u91d1\u6765\u6e90\u8fdb\u884c\u4f17\u5305\u201d\u3002\u4ece\u6982\u5ff5\u4ece\u5c5e\u4e0a\u6765\u770b\uff0c\u4f17\u7b79\u5c5e\u4e8e\u4f17\u5305\uff0c\u662f\u4f17\u5305\u7684\u4e00\u79cd\u5f62\u5f0f\u3002\u5176\u4ed6\u51e0\u7c7b\u4f17\u5305\u5f62\u5f0f\u662f\u5bf9\u4fe1\u606f\u3001\u5269\u4f59\u52b3\u52a8\u529b\u7684\u6574\u5408\uff0c\u4f17\u7b79\u5219\u662f\u5bf9\u5927\u4f17\u8d44\u91d1\u7684\u6709\u6548\u6574\u5408\uff1b\u6b64\u5916\uff0c\u5bfb\u6c42\u4f17\u5305\u7684\u4eba\u5f00\u53d1\u7684\u662f\u4eba\u4eec\u7684\u5269\u4f59\u80fd\u529b\uff0c\u5bfb\u6c42\u4f17\u7b79\u7684\u4eba\u5219\u662f\u5411\u4f17\u4eba\u5bfb\u6c42\u8d44\u91d1\u3002\u901a\u8fc7\u4f17\u7b79\u8fd9\u79cd\u6a21\u5f0f\uff0c\u5c06\u9700\u8981\u94b1\u7684\u4eba\u548c\u6709\u94b1\u7684\u4eba\u76f4\u63a5\u8054\u7cfb\u8d77\u6765\uff0c\u8ba9\u4e16\u754c\u5404\u5730\u7684\u4eba\u4e3a\u4ed6\u4eec\u4fe1\u4efb\u7684\u9879\u76ee\u8ba1\u5212\u63d0\u4f9b\u8d44\u91d1\u3002 <\/p>\n

    \u636e\u300a\u7ecf\u6d4e\u5b66\u4eba\u300b\u62a5\u9053\uff0c\u4f17\u7b79\u4e1a\u6b63\u5728\u5168\u7403\u84ec\u52c3\u53d1\u5c55\u3002\u4e00\u4efd\u6765\u81ea\u5e02\u573a\u8c03\u67e5\u516c\u53f8Massolution\u7684\u7814\u7a76\u62a5\u544a\u6307\u51fa\uff0c\u5168\u7403\u4f17\u7b79\u8d44\u91d1\u4ece2009\u5e74\u76845.3\u4ebf\u7f8e\u5143\u4e0a\u5347\u52302011\u5e74\u768415\u4ebf\u7f8e\u5143\uff1b\u57282012 \u5e74\uff0c\u5168\u7403\u4f17\u7b79\u8d44\u91d1\u603b\u989d\u4f1a\u8fbe\u523028\u4ebf\u7f8e\u5143\u3002\u4f17\u7b79\u7f51\u7ad9Indiegogo\u7684\u8054\u5408\u521b\u59cb\u4eba\u65af\u62c9\u74e6\u00b7\u9c81\u5bbe\uff08Slava Rubin\uff09\u8ba4\u4e3a\uff0c\u5927\u4f17\u4e3a\u4f17\u7b79\u9879\u76ee\u6177\u6168\u89e3\u56ca\uff0c\u6709\u4ee5\u4e0b\u51e0\u79cd\u7406\u7531\uff1a\u9996\u5148\uff0c\u4ed6\u4eec\u5173\u5fc3\u53d1\u8d77\u9879\u76ee\u7684\u4e2a\u4eba\u548c\u9879\u76ee\u672c\u8eab\uff1b\u5176\u6b21\uff0c\u4ed6\u4eec\u60f3\u4f7f\u7528\u5230\u90a3\u4e2a\u4ea7\u54c1\uff1b\u7b2c\u4e09\uff0c\u4ed6\u4eec\u60f3\u6210\u4e3a\u793e\u533a\u7684\u4e00\u90e8\u5206\uff0c\u60f3\u8ba9\u4eba\u4eec\u77e5\u9053\uff0c\u9879\u76ee\u662f\u5728\u4ed6\u4eec\u7684\u5e2e\u52a9\u4e0b\u5f97\u4ee5\u5b9e\u73b0\uff1b\u7b2c\u56db\uff0c\u8fd9\u4e9b\u4eba\u53ef\u80fd\u4e5f\u60f3\u83b7\u5f97\u4e00\u4e9b\u56de\u62a5\u3002 <\/p>\n

    \u968f\u7740Kickstarter\u3001Indiegogo\u7b49\u4f17\u7b79\u7f51\u7ad9\u7684\u51fa\u73b0\uff0c\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u5f00\u59cb\u5bf9\u4f17\u7b79\u8fd9\u79cd\u878d\u8d44\u6a21\u5f0f\u611f\u5174\u8da3\u3002\u76ee\u524d\uff0c\u4e2d\u56fd\u4e5f\u51fa\u73b0\u4e86\u8bb8\u591a\u8fd9\u6837\u7684\u7f51\u7ad9\uff0c\u5982\u201c\u70b9\u540d\u65f6\u95f4\u201d\u201c\u8ffd\u68a6\u7f51\u201d\u7b49\u3002 <\/p>\n

\u5229\u7528\u96c6\u4f53\u7684\u667a\u6167\u548c\u91d1\u94b1\u505a\u65b0\u95fb<\/strong> <\/p>\n

    \u5728\u65b0\u95fb\u4e1a\u5185\uff0c\u4f17\u7b79\u8fd9\u79cd\u878d\u8d44\u6a21\u5f0f\u4e5f\u9010\u6e10\u63a8\u5e7f\u5f00\u6765\u3002\u5177\u4f53\u505a\u6cd5\u662f\uff1a\u9996\u5148\uff0c\u65b0\u95fb\u8bb0\u8005\u901a\u8fc7\u7f51\u7edc\u5e73\u53f0\u63d0\u51fa\u4e00\u4e2a\u65b0\u95fb\u62a5\u9053\u8ba1\u5212\uff1b\u7136\u540e\uff0c\u53d7\u4f17\u901a\u8fc7\u6350\u8d60\u4e00\u5b9a\u7684\u8d44\u91d1\u6765\u8d44\u52a9\u4ed6\u4eec\u8ba4\u53ef\u7684\u62a5\u9053\u8ba1\u5212\uff1b\u5728\u8bbe\u5b9a\u7684\u671f\u9650\u5185\uff0c\u5982\u679c\u8fd9\u4e9b\u8bb0\u8005\u80fd\u5f97\u5230\u9884\u671f\u7684\u8d44\u91d1\u6570\u989d\uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u53ef\u4ee5\u7528\u8fd9\u7b14\u94b1\u6765\u6267\u884c\u62a5\u9053\u8ba1\u5212\u3002 <\/p>\n

    \u4f17\u7b79\u65b0\u95fb\u5c31\u662f\u5229\u7528\u96c6\u4f53\u7684\u667a\u6167\u548c\u91d1\u94b1\u505a\u65b0\u95fb\uff0c\u5b83\u4e3b\u8981\u89e3\u51b3\u7684\u662f\u65b0\u95fb\u5236\u4f5c\u8fc7\u7a0b\u4e2d\u8d44\u91d1\u4e0d\u8db3\u7684\u95ee\u9898\u3002\u5728\u5927\u4f17\u7b79\u96c6\u8d44\u91d1\u5236\u4f5c\u65b0\u95fb\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8bb0\u8005\u4e0e\u8d44\u52a9\u8005\u4e4b\u95f4\u4ea7\u751f\u4e86\u5f88\u7d27\u5bc6\u7684\u8054\u7cfb\u3002\u8bb0\u8005\u5fc5\u987b\u901a\u8fc7\u4f17\u7b79\u7f51\u7edc\u5e73\u53f0\u6765\u63a8\u9500\u81ea\u5df1\u7684\u62a5\u9053\u8ba1\u5212\uff0c\u800c\u4e0d\u662f\u50cf\u4ee5\u524d\u90a3\u6837\u5411\u62a5\u793e\u6216\u7535\u53f0\u3001\u7535\u89c6\u53f0\u62a5\u4e00\u4e2a\u9009\u9898\uff0c\u7136\u540e\u5199\u5b8c\u4e86\u4e8b\u2014\u2014\u8fd9\u76f8\u5f53\u4e8e\u8bb0\u8005\u76f4\u9762\u6574\u4e2a\u5a92\u4ecb\u5e02\u573a\uff0c\u8ba9\u81ea\u5df1\u7684\u62a5\u9053\u8ba1\u5212\u9996\u5148\u63a5\u53d7\u5e02\u573a\u548c\u53d7\u4f17\u7684\u8003\u9a8c\u3002\u5f53\u7136\uff0c\u5982\u679c\u8bb0\u8005\u901a\u8fc7\u4f17\u7b79\u7f51\u7edc\u5e73\u53f0\u63d0\u51fa\u7684\u62a5\u9053\u8ba1\u5212\u4e0d\u80fd\u5f15\u8d77\u53d7\u4f17\u7684\u5173\u6ce8\uff0c\u90a3\u4e48\u4ed6\u7684\u62a5\u9053\u8ba1\u5212\u5c31\u4f1a\u56e0\u4e3a\u5f97\u4e0d\u5230\u8d44\u91d1\u8d44\u52a9\u800c\u65e0\u6cd5\u5f00\u5c55\u3002 <\/p>\n

    \u56e0\u6b64\uff0c\u5728\u4f17\u7b79\u65b0\u95fb\u7684\u8fd0\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u63d0\u51fa\u62a5\u9053\u8ba1\u5212\u7684\u8bb0\u8005\u5fc5\u987b\u4e86\u89e3\u53d7\u4f17\u5e76\u5f97\u5230\u53d7\u4f17\u7684\u8ba4\u53ef\uff0c\u8fd9\u6837\u624d\u80fd\u628a\u81ea\u5df1\u7684\u62a5\u9053\u8ba1\u5212\u63a8\u9500\u51fa\u53bb\uff0c\u8ba9\u53d7\u4f17\u4e3a\u4e4b\u6177\u6168\u89e3\u56ca\u3002\u5236\u4f5c\u65b0\u95fb\u65f6\uff0c\u4f17\u7b79\u65b0\u95fb\u7684\u8d44\u52a9\u8005\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u5c31\u53d8\u6210\u4e86\u65b0\u95fb\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u7684\u628a\u5173\u4eba\uff0c\u7531\u4ed6\u4eec\u6765\u51b3\u5b9a\u54ea\u4e9b\u62a5\u9053\u8ba1\u5212\u5e94\u8be5\u53bb\u505a\u800c\u54ea\u4e9b\u6ca1\u6709\u5fc5\u8981\u53bb\u505a\u3002\u5f53\u7136\uff0c\u4e3a\u4e86\u9650\u5236\u67d0\u4e9b\u51fa\u8d44\u4eba\u5b8c\u5168\u63a7\u5236\u6574\u4e2a\u65b0\u95fb\u62a5\u9053\u8ba1\u5212\uff0c\u4e00\u4e9b\u4f17\u7b79\u5e73\u53f0\u5bf9\u51fa\u8d44\u4eba\u63d0\u4f9b\u7ed9\u65b0\u95fb\u9879\u76ee\u7684\u8d44\u91d1\u6bd4\u4f8b\u4f1a\u6709\u4e00\u5b9a\u9650\u5236\u3002\u6bd4\u5982\uff0c\u4f17\u7b79\u65b0\u95fb\u7f51\u7ad9Spot.us\u5bf9\u4e8e\u6bcf\u4e00\u4f4d\u51fa\u8d44\u8005\u7684\u6700\u9ad8\u4e0a\u9650\u662f\u6574\u4e2a\u7b79\u96c6\u8d44\u91d1\u768420%\u3002 <\/p>\n

\u5728\u4e16\u754c\u8303\u56f4\u5185\u63a8\u5e7f\u8fd0\u4f5c\u4f17\u7b79\u65b0\u95fb<\/strong> <\/p>\n

    \u4f5c\u4e3a\u5f53\u524d\u6700\u6709\u540d\u7684\u4f17\u7b79\u65b0\u95fb\u7f51\u7ad9\u4e4b\u4e00\uff0cSpot.us\u7531\u5927\u536b\u00b7\u79d1\u6069(David Cohn)\u521b\u5efa\u4e8e2008\u5e7411\u6708\uff0c\u52302012\u5e749\u6708\uff0c\u8be5\u5e73\u53f0\u83b7\u5f97\u7684\u6350\u52a9\u91d1\u989d\u5df2\u7ecf\u8fbe\u523016750\u7f8e\u5143\u3002 <\/p>\n

    \u5728Spot.us\u4f17\u7b79\u65b0\u95fb\u7f51\u7ad9\u4e2d\uff0c\u8bfb\u8005\u548c\u8d44\u52a9\u8005\u90fd\u662f\u793e\u533a\u6210\u5458\uff0c\u793e\u533a\u6210\u5458\u53ef\u4ee5\u4e3a\u4efb\u4f55\u4ed6\u4eec\u559c\u6b22\u7684\u65b0\u95fb\u62a5\u9053\u8ba1\u5212\u8d21\u732e\u91d1\u94b1\u6216\u667a\u6167\u3002\u5f53\u4ed6\u4eec\u4ee5\u8fd9\u6837\u4e00\u79cd\u65b9\u5f0f\u53c2\u4e0e\u5230\u65b0\u95fb\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u65f6\uff0c\u4ed6\u4eec\u5c31\u6210\u4e3a\u65b0\u95fb\u62a5\u9053\u7684\u5408\u4f5c\u521b\u4f5c\u8005\u3002\u4ece\u8fd9\u4e2a\u610f\u4e49\u4e0a\u6765\u8bb2\uff0c\u4e00\u5219\u65b0\u95fb\u62a5\u9053\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u4e3b\u8981\u5efa\u7acb\u5728\u5e02\u573a\u6210\u529f\u7684\u57fa\u7840\u4e4b\u4e0a\uff0c\u90a3\u4e9b\u8bfb\u8005\u613f\u610f\u63d0\u4f9b\u8d44\u91d1\u7684\u65b0\u95fb\u6545\u4e8b\uff0c\u4f1a\u4f18\u5148\u5f97\u5230\u62a5\u9053\u3002 <\/p>\n

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